Visual merchandising is the arrangement of products and displays to help customers see how a collection fits together.
A window introduces a collection from the street. Inside the shop, the same pieces may need a different arrangement so customers can see the fabric, reach a size or understand how two garments are worn together. A buying team chooses what to carry. The person responsible for the display works with the assortment that is actually available and revises the presentation as pieces sell.
In job listings
Chanel’s London in-store visual merchandiser role combined global image guidelines with local decisions. As pieces sold through, the merchandiser worked with colleagues to mix collections and rethink displays for the stock still in the boutique. Search local jobs for “visual merchandising”.
