Towelling is a fabric with an absorbent looped pile, commonly used for towels and robes.
A woven towel can have a ground cloth with loops of yarn projecting above its surface. The loops give cotton towelling a large surface for taking up water. A manufacturer can leave them intact or crop one face to give a smoother surface. Check the construction as well as the fibre name. Cotton describes the material, while terry describes a surface structure. A knitted garment sold as French terry has a different construction from a woven bath towel.
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Hospitality and spa roles may meet this fabric daily in towels and robes, and resort collections may use it too. A fabric developer would discuss its loop pile, weight and absorbency in more technical terms. Search local jobs for “fabric”.