Using social networks to build customer relationships and support sales conversations.
Social selling develops sales relationships through interactions on social networks. A salesperson can share relevant content, respond to potential customers and continue a useful conversation through direct messages. The process builds familiarity and trust before or during a purchase decision, rather than relying only on a promotional post. It differs from social commerce, where customers browse and buy directly within a social platform. A sale can follow a social selling conversation through another channel, so the relationship activity and the place where payment happens are separate parts of the customer journey.
In job listings
Coach’s Senior Sales Associate role in Edinburgh called for learning live stream shopping techniques, introducing products and demonstrating their features and benefits. It also involved working with the social selling team to make short videos on camera, giving a specific example of sales staff contributing product knowledge to social content. Search local jobs for “social selling”.
