The trail of scent a wearer leaves in the air while moving, distinct from how far a fragrance projects or how long it lasts.
A customer may notice someone’s perfume after they have passed. Perfumers call this the sillage, a French word that also evokes the wake behind a boat. It describes a trail through space. A question about how many hours a fragrance lasts on skin concerns its longevity. Comparing the two helps an advisor understand whether a customer wants a scent to accompany them throughout the day or leave a noticeable impression as they move.
In job listings
Fragrance advisors meet this word in training and at the counter more than in a vacancy. It helps a client compare fragrances, and it should be kept apart from longevity, which describes how long a scent lasts on the skin. Search local jobs for “fragrance”.
