Search engine optimisation: improving a website so search engines can understand it and people can find it through unpaid results.
SEO combines content work with technical work on a website’s structure and accessibility to search engines. Teams consider the words people search for, make page content understandable and ensure that search engines can index the relevant pages. Images, code and links also form part of the work. The aim is to improve eligibility and visibility in unpaid search results, rather than purchase an advertising placement. This gives a newcomer a useful distinction between improving the website itself for organic discovery and paying a search platform to distribute an advertisement.
In job listings
NET-A-PORTER’s Senior SEO Migration Specialist role in London supported a major CMS migration across NET-A-PORTER and MR PORTER. Working with SEO leadership and engineering teams, the specialist was to help protect organic search performance through large-scale redirect mapping and technical SEO testing, illustrating the discipline’s role during website change. Search local jobs for “seo”.
