Sell-through is the proportion of available stock sold over a stated period.
Suppose a boutique starts with ten identical bags, receives no more, and sells six during the month. With four left, six of the ten available bags have sold through, or 60%. Restocking, returns and transfers make real reports more complicated. Shopify’s inventory report divides units sold by units sold plus ending inventory. When comparing two reports, check the period and stock basis before drawing a conclusion.
In job listings
Benefit Cosmetics asked a junior national account manager in Chelmsford to review sell-in and sell-through for launches before placing follow-up orders. Stock delivered to a retail partner and stock subsequently sold to shoppers are different stages of the same launch. Search local jobs for “merchandising”.
