Collections offered ahead of the main autumn/winter and spring/summer seasons, often to extend a brand’s seasonal range.
These names identify collections by their place ahead of the main seasonal offer. They give a brand an additional collection through which to develop its wardrobe and extend the range available during the year. CHANEL’s Fall Winter Pre-Collection provides a concrete example of this naming practice alongside its main Fall Winter collection. For someone working with seasonal ranges, the useful distinction is between the collection’s identity and an individual product’s delivery date. A pre-collection is a named part of the offer, and its title should be preserved when describing the brand’s products.
In job listings
Merchandising, buying and showroom roles are where these collections are part of the calendar. The word tells you that the year has more delivery dates than two main seasons, with planning and selling work attached to each. Search local jobs for “merchandising”.
