Luxury Lexicon A definition

Merchandising

Planning which products to offer, in what quantities and at what price, and how to present them for sale.

Merchandising connects product decisions with the commercial conditions under which products are sold. A team may plan the assortment, set sales and stock targets, review prices and promotions, and adjust the offer as customer demand changes. The work can cover a season, a category or a group of selling locations, with actual results compared against the plan. Visual merchandising concentrates on product presentation and displays within this wider activity. A job’s responsibilities therefore matter more than the title alone when judging whether its emphasis is commercial planning, presentation or a combination of both.

In job listings

At De Beers in London, the Merchandising Manager role covered regional product strategy across owned boutiques and wholesale channels. Its responsibilities included translating global guidelines into regional plans and overseeing assortment planning, inventory optimisation and category performance. This gave the role a clear commercial planning focus. Search local jobs for “merchandising”.

References

Filed under

Luxury is the new lingua franca that brings the world together in shared dreams of design, craftsmanship, heritage, and impeccable service.

Icons of Luxury In English

Explore the collection

Country and Language