Key performance indicator: a measure used to assess progress toward a specific business goal.
A KPI connects a measurable result to a business objective. Teams select indicators that help them judge progress, then review the figures over a defined period and use them to guide action. In retail, conversion rate can help assess how effectively visits become purchases, while average transaction value describes spending per sale. These measures answer different questions, so choosing a KPI requires clarity about the goal. A dashboard may contain many metrics, but the key indicators are those selected as especially useful for assessing the performance the business wants to improve.
In job listings
Sephora’s Transport Executive role in Coventry required tracking performance against agreed KPIs and investigating service failures or discrepancies. The employee also had to resolve the issues and keep stakeholders informed. It shows KPIs supporting operational follow-up, although the particular transport measures and targets were not specified. Search local jobs for “retail operations”.
