The plan for introducing a product or service to its intended customers, including channels, pricing and communication.
A go-to-market plan connects a product’s intended customers with the practical decisions needed to introduce it successfully. Work typically starts with understanding customer needs and the competitive setting, then establishes the offer, pricing, sales channels and communication. Teams coordinate launch timing and decide how performance will be assessed so that feedback can inform adjustments. The plan brings commercial and operational choices together around a particular introduction. Its focus is more specific than an ongoing marketing strategy, which can continue to guide brand activity across many products and successive campaigns.
In job listings
Bvlgari asked its London perfume marketing manager to develop local go-to-market plans for product launches. The manager would turn those plans into promotional campaigns, pop-ups and in-store events, taking the work from the first concept through to delivery. Search local jobs for “business development”.
