Selling products directly to the people who use them, rather than through a separate retailer.
Often abbreviated DTC or D2C, direct-to-consumer describes a brand selling its products to the end user through its own sales channels. Those channels can include a brand website and stores. The brand manages the customer transaction instead of supplying an independent retailer that makes the final sale. A business can combine direct sales with wholesale relationships, so the term may describe one channel within a larger operation. It is more specific than business-to-consumer, which also covers independent retailers selling products made by other companies to individual shoppers.
In job listings
Christian Dior’s Senior Commercial Manager role in London included leading direct retail transformation projects across flagship accounts. The manager would oversee boutique openings and moves from wholesale to direct retail, changing who sold the products to the final customer. Search local jobs for “retail operations”.
