Estimating future customer demand to guide purchasing, production and stock decisions.
Demand planning develops an estimate of what customers will need and makes that estimate usable for business decisions. Planners examine sales and inventory information, consider expected changes and revise the demand plan as new evidence becomes available. Purchasing, production and stock teams can then use the plan when deciding what to obtain or make. A forecast is an input to this work, while demand planning also involves reviewing assumptions and coordinating decisions. Expected demand remains an estimate, so the plan needs review rather than being treated as a guaranteed sales result.
In job listings
Tapestry’s Junior Demand Planner role in London supported Kate Spade New York’s European Wholesale and Distributor channels. The work included forecasting, reporting, and sales and inventory analysis, giving a concrete example of the analytical preparation used to support demand planning and subsequent inventory decisions. Search local jobs for “demand planning”.
