Digital asset management: organising, storing and controlling access to files such as product photographs, videos and artwork.
Digital asset management provides a central way to store, organise, retrieve and distribute media files. Teams place assets in a managed system so colleagues can find the appropriate material and use the current version. Version controls and access arrangements help govern which files move forward through review and distribution. The process is especially useful where images, videos or artwork serve several marketing and sales workflows. It concerns managing the reusable files themselves, while a content management system handles the content assembled and published for a particular digital destination.
In job listings
Burberry’s Creative Image Retoucher role in London required following established procedures so images were accurately structured, filed and archived under its digital asset management protocols. This gives DAM a practical image-production application, with responsibility for the organisation of files as well as the retouching work named in the role. Search local jobs for “dam”.
