Suggesting an additional product that complements the one a customer is considering or buying.
Cross-selling adds a relevant complementary suggestion to a customer’s consideration of a product. An adviser first establishes what the customer is buying or interested in, then explains how another item could work with it. A belt suggested alongside trousers is a simple example of the relationship between the products. The additional item should have a clear use or connection that the customer can assess. Upselling instead encourages a customer to choose a higher-value version or option. Both techniques can occur during the same conversation, but they describe different recommendations.
In job listings
Louis Vuitton’s London Client Advisor role required knowledge across its product categories and suggestions of complementary pieces to complete a silhouette. The employee could use collection knowledge to show a client how separate products could be worn together. Search local jobs for “cross-selling”.
