Customer relationship management: the practices and software used to record customer information and manage contact with customers.
CRM brings customer information and relationship practices together so teams can manage contact consistently. A system can combine contact details, purchase history and service interactions into a shared record, helping colleagues understand earlier activity before responding or planning further contact. The wider practice includes deciding how to develop relationships and organise customer engagement. Software supports those decisions by making relevant information available and helping coordinate work across sales, marketing and service. A posting may therefore use CRM to describe a platform, a data maintenance task or a broader relationship strategy.
In job listings
Bvlgari’s CRM Manager role in London involved developing and managing a strategy covering customer lifecycle management, segmentation and engagement initiatives, aligned with the global client strategy set by HQ. This example shows the strategic scope of CRM, extending from customer information to decisions about how relationships develop. Search local jobs for “crm”.
