Luxury Lexicon A definition

Boutique

A specialist shop, often selling clothing, accessories or products from a particular brand.

A boutique brings a focused selection of products together for sale, often around a particular brand or area of fashion. It may operate independently or form part of a larger retail business, and the term also applies to specialist online shops. In a physical fashion boutique, selling can sit alongside fittings, alterations and other services needed to complete a purchase. The word describes the retail setting rather than a particular job or ownership model. A boutique role may therefore involve customer service, product handling or coordination with a workroom, depending on the responsibilities stated in the posting.

In job listings

Dolce&Gabbana sought a tailor for its Sloane Street boutique in London, primarily to carry out womenswear alterations, fittings and repairs. The posting shows how a boutique can combine the sale of clothing with practical garment services. It also required flexibility to work across both locations mentioned in the role. Search local jobs for “boutique”.

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