Sales value divided by the number of transactions during a period.
Average transaction value measures the monetary size of a completed sale. Divide sales value for a chosen period by the number of transactions in that same period. Sales of 5,000 across 100 transactions give an average of 50 in the currency used. Use a consistent treatment of tax and returns when comparing results. The measure can rise through higher-priced purchases or more items in each sale. Units per transaction measures item quantity, while average transaction value measures money, so the two indicators answer different questions.
In job listings
LVMH’s Beauty Ambassador role in Edinburgh called for linking sales across product categories to increase average transaction value and units per transaction. The two measures appeared alongside sales targets, giving a specific example of how product recommendations were expected to contribute to retail performance. Search local jobs for “retail sales”.
