Tom Ford Counter Lead – Multi-Brand Beauty

About Tom Ford

Tom Ford stands as a modern icon of luxury, renowned for its cinematic glamour, impeccable tailoring, and uncompromising vision across fashion, beauty, eyewear, and accessories. As an employer, the house offers a refined, high-performance environment where creativity, commercial intelligence, and exacting standards converge. Employees are invited to contribute to a brand defined by sensual elegance, disciplined execution, and a distinctive global identity. With opportunities spanning design, retail, marketing, product development, and corporate functions, Tom Ford attracts professionals who value excellence, sophistication, and cultural relevance, while seeking to shape the future of contemporary luxury with confidence and precision.

The Counter Lead drives sales performance and market share for Tom Ford at the point of sale, balancing commercial excellence with service distinction. The role demands a consumer-centric approach underpinned by brand ambassadorship, operational rigour, and strategic retail execution across visual merchandising, inventory management, and omnichannel activation.

Role & Responsibilities

• Drive sales turnover and market share through consumer-focused retail strategies and high-calibre selling
• Reflect a credible and professional brand image to all internal and external stakeholders
• Maximise sales by providing exceptional service aligned with retail standards and store procedures
• Monitor and understand daily and weekly sales targets, adjusting tactics to meet commercial objectives
• Identify and activate all sales avenues—events, omnichannel partnerships, and digital channels—to amplify business performance
• Track competitive activities and capture missed market opportunities to strengthen brand positioning
• Leverage social media effectively to drive business growth whilst protecting and enhancing brand equity
• Execute the brand strategy locally, ensuring effective deployment of regional marketing and event initiatives aligned with retailer activity
• Implement visual merchandising layouts according to brand guidelines and agreed timescales
• Deliver excellence in customer service by establishing measures to continually improve service levels and foster a zero-complaint mindset
• Serve as a brand ambassador, embodying and communicating brand values to create a culture of surprise and delight
• Manage refunds and complaints in accordance with company guidelines, consulting with the Area Manager as required
• Maintain up-to-date product knowledge to ensure industry-leading customer experience and product-market fit
• Plan and maintain retail standards across product presentation, housekeeping, displays, messaging, and pricing on a daily basis
• Process deliveries, stock movements, and associated administration within agreed company timeframes
• Execute auditable processes and administration to company guidelines, implementing corrective actions for identified risks
• Ensure all information requests are fulfilled accurately within established deadlines
• Minimise stock loss by rigorously implementing company security policies and procedures
• Create and maintain a safe working environment by adhering to company and retailer health and safety policies
• Manage daily replenishment with appropriate commercial decision-making informed by performance reports
• Identify stock package issues and take corrective action; escalate matters outside direct control to the Area Manager
• Execute promotions and discounts in strict accordance with company guidelines
• Identify market trends and recommend product performance enhancements to senior leadership

Qualifications

• Proven experience in fast-paced retail and/or consumer-facing environments
• Commercial understanding and awareness of industry dynamics
• Demonstrated ability to drive self-development and continuous improvement
• Effective communication, organisation, and prioritisation skills

Skills

Experience

Proven experience in a fast-paced retail and/or consumer-facing environment. Commercial awareness and understanding of industry dynamics required. Demonstrated ability to manage retail operations, drive sales, and execute brand strategies in point-of-sale settings.

Workplace

Culture

Tom Ford fosters a polished, high-performance culture shaped by bold creativity, meticulous craftsmanship, and an uncompromising eye for detail. As an employer, the brand values confidence, discretion, and collaboration, offering an environment where teams contribute to a sophisticated vision of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.