Tom Ford Counter Lead

About Tom Ford

Tom Ford stands as a modern icon of luxury, renowned for its cinematic glamour, impeccable tailoring, and uncompromising vision across fashion, beauty, eyewear, and accessories. As an employer, the house offers a refined, high-performance environment where creativity, commercial intelligence, and exacting standards converge. Employees are invited to contribute to a brand defined by sensual elegance, disciplined execution, and a distinctive global identity. With opportunities spanning design, retail, marketing, product development, and corporate functions, Tom Ford attracts professionals who value excellence, sophistication, and cultural relevance, while seeking to shape the future of contemporary luxury with confidence and precision.

Role & Responsibilities

• Support the Brand in driving sales turnover and market share while remaining consumer-focused.
• Represent a credible and professional Brand image to internal and external consumers.
• Maximise sales through selling, excellent service and strong retail standards.
• Improve efficiency by adhering to store, Brand and Company procedures and guidelines.
• Understand daily and weekly targets; stay aware of additional sales opportunities through events, omnichannel and digital channels.
• Monitor competitor activity and missed opportunities; use social media effectively to drive the business and protect and enhance the Brand image.
• Deliver the Brand strategy through an effective local plan, and plan and implement local marketing and events initiatives aligned with retailer activity.
• Improve service levels through consistent execution, fostering a zero-consumer-complaints mindset and a surprise-and-delight culture.
• Act as a Brand ambassador, bringing Brand values to life.
• Resolve refunds and complaints in line with Company guidelines, consulting the Area Manager where appropriate.
• Use digital tools to maintain up-to-date knowledge and deliver consumer recruitment and retention strategies that grow a loyal consumer base.
• Maintain current product knowledge to deliver an industry-leading experience and meet consumer needs.
• Plan and maintain standards for products, housekeeping, displays, messaging and pricing; review retail standards daily.
• Complete deliveries, stock movements and related administration within Company timeframes; ensure auditable processes and administration follow Company guidelines and correct identified risks.
• Fulfil information requests accurately and on time; minimise stock loss by implementing Company security policies and procedures.
• Maintain a safe working environment and comply with Company and retailer policies and procedures; achieve at least an 'Acceptable' overall audit grade for health and safety and operational activity.
• Manage daily replenishment and use commercial reports to maximise sales performance and inform commercial decisions.
• Plan and deliver visual merchandising layouts to guidelines and agreed timescales.
• Identify stock package issues and take corrective action, informing the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with Company guidelines; identify trends and recommend ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

Tom Ford fosters a polished, high-performance culture shaped by bold creativity, meticulous craftsmanship, and an uncompromising eye for detail. As an employer, the brand values confidence, discretion, and collaboration, offering an environment where teams contribute to a sophisticated vision of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.