Tapestry Retail Brand Specialist
- Department
- Retail & Boutique Operations
- Industry
- Selective Retailing & Department Stores
- Posted
- Sept 10, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Tapestry seeks a Brand Ambassador for Selfridges Oxford Street, London. Full-time fixed-term contract; 40 hours/week.
Role & Responsibilities
- Deliver a seamless, elevated customer experience by leveraging brand training, tools, and resources to uphold exceptional service standards
- Proactively develop clienteling strategies and in-store event ideas, and support and co-host activations that drive engagement and sales
- Build strong partnerships with local retail teams to gain insights into customer profiles and emerging opportunities; attend brand events to deepen market knowledge
- Track and analyse store performance against targets and present actionable plans to the Senior Regional Brand Ambassador; regularly monitor trade results
- Identify growth opportunities by observing in-store activity, including new activations, local events, and omni-channel engagement strategies
- Build strong relationships with department store management to improve brand visibility and customer loyalty
- Execute visual merchandising guidelines and ensure new season collections are prominently displayed and aligned with delivery schedules
- Apply visual merchandising guidelines effectively during markdown periods, maintaining consistency with regional visual standards
- Cultivate a strong relationship with the Regional Visual Merchandising Manager and share regular visual updates
- Manage product deliveries and replenishment; ensure back-of-house areas are clean, organised, and well-maintained
- Complete trade reports promptly, ensuring key product insights are communicated clearly to the Senior Regional Brand Ambassador and Wholesale Sales team
- Collaborate with the Senior Regional Brand Ambassador to coordinate effective shopfloor coverage and support business needs
Qualifications
- Minimum two years' experience in a retail environment
- Familiarity with department store operations, including customer service, merchandising, and sales strategies
- Strong communication, organisational, and analytical skills
- Knowledge of current industry trends and ability to apply insights to enhance business outcomes
- Self-motivated and proactive approach to business development
- Collaborative team player with passion for contributing to a positive team culture
Skills
Experience
Minimum two years of demonstrable experience in a retail environment, with exposure to department store operations, customer service delivery, merchandising execution, and sales strategy implementation.
Workplace
This position is based in London, England, UK.
Benefits
28 days holiday, multi-brand discount up to 50% off Coach and Kate Spade New York, Health Cash Plan, free 24/7 support for family building, fertility and menopause with Maven, Employee Assistance Program, employer pension contribution, gym and fitness products discount, 1 paid volunteering day per year with opportunities to volunteer with global projects, learning and development and career progression opportunities, equity inclusion and diversity initiatives including employee resource groups and regional inclusion council
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Ambassador», «Department Store Brand Liaison», «Wholesale Brand Representative», «Regional Brand Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.