- Employment
- Full-time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- 12, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Kate Spade New York seeks an Online Merchandising Coordinator to manage online merchandising, content, launches and site optimisation across its UK, Germany and Rest of Europe websites. The role supports performance analysis and digital testing, personalisation and optimisation; it is full-time and based in London.
Role & Responsibilities
- Manage monthly new-product uploads across the UK, Germany and Rest of Europe websites, maintaining high standards for product and category information and website merchandising.
- Prepare site refreshes by building navigation, updating search dictionaries, managing merchandising and trend shops, and overseeing item setup, catalogue and product attribution.
- Coordinate with Buying and Planning teams on the promotional calendar, new-product launches and Outlet category launches.
- Work with Digital Design and Web Production on homepage, promotion and campaign creative, aligning site content with business priorities, stock availability and local market needs.
- Research competitor online activity, edit creation and digital innovation.
- Review the UK, Germany and Rest of Europe sites weekly, monitor site standards and report operational or testing issues.
- Optimise on-site search and cross-sell and upsell products.
- Provide weekly site-performance reporting for cross-functional and team meetings, using available analytics platforms to deliver actionable insights.
- Support the Digital Trading Manager in executing the digital testing, personalisation and optimisation roadmap across key customer journeys.
- Analyse user behaviour, conversion funnels and site performance to identify optimisation opportunities.
- Contribute to improving bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement.
- Complete ad hoc website tasks, including testing new functionality and assessing competitor tools or features for potential development.
Qualifications
- 1–2 years’ experience in an eCommerce or digital role within a global brand or online start-up.
- Strong interest in inspirational site content and online customer experience.
- Proficiency in Microsoft Excel and experience using Google Analytics and reporting dashboards.
- Experience with SFCC, PIM systems or CMS tools is advantageous.
- Confidence working independently and collaboratively in a fast-paced environment.
- Excellent organisational skills and attention to detail.
- Excellent communication, presentation and analytical skills.
- Ability to manage multiple priorities under tight deadlines with a strong sense of urgency.
- Proactive, solutions-focused approach and confidence taking initiative.
- Ability to respond quickly to last-minute requests and changes.
- Additional European language skills.
- Existing right to work in the UK; visa sponsorship is unavailable.
Skills
Experience
1–2 years in an eCommerce or digital role within a global brand or online start-up.
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Benefits
Hybrid working (office Tuesday–Thursday and remote Monday and Friday); option to finish early on Fridays; one paid volunteering day per year and opportunities to volunteer on global projects; learning and development opportunities; internal mobility and career progression; seasonal and cultural social events; inclusion and diversity initiatives, including employee resource groups and a regional inclusion council; 25 days’ holiday in addition to bank holidays; company-performance annual incentive plan; multi-brand discount of up to 50% on Coach and Kate Spade; private healthcare with health assessment (Bupa); Bupa rewards, including financial wellbeing support and wellness discounts; private dental cover; free 24/7 family-building, fertility and menopause support with Maven; eyecare vouchers; employee assistance programme; enhanced employer pension contribution; gym discount; interest-free season ticket loan; cycle-to-work scheme.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Ecommerce Merchandising Coordinator», «Digital Merchandising Coordinator», «Online Trading Coordinator», «Ecommerce Content Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
