Stella McCartney Brand Copywriter

About Stella McCartney

Stella McCartney is a pioneering British luxury fashion house, founded in 2001 and renowned for redefining modern elegance through a steadfast commitment to sustainability, innovation, and cruelty-free design. As an employer, the brand offers a purpose-driven environment where creativity, craftsmanship, and responsible business practices converge across ready-to-wear, accessories, beauty, and lifestyle categories. Its teams are encouraged to challenge convention, embrace circular thinking, and contribute to a progressive vision of luxury that respects people, animals, and the planet. Working at Stella McCartney means joining an influential global maison with an entrepreneurial spirit and a clear ethical voice.

Role & Responsibilities

• Write original copy that expresses the brand’s spirit, personality and values, maintaining a distinctive, consistent tone across owned online channels.
• Interpret seasonal campaigns, creative concepts and brand narratives as engaging stories that resonate with the audience.
• Develop articles, interviews, features and other editorial content for Stella’s World, covering fashion, culture, art, music and sustainability.
• Partner with Marketing and Creative teams on messaging for seasonal campaigns, digital activations, visual assets and other brand initiatives, ensuring copy complements and elevates the creative direction.
• Create e-commerce product descriptions that communicate the design, craftsmanship, functionality and distinctive qualities of clothing and accessories, balancing brand storytelling with clear product information.
• Write and edit newsletters, homepage and landing-page content, website messaging and social media copy, adapting the brand voice to each channel and audience while supporting commercial objectives.
• Work with the Sustainability team to communicate materials, innovations and ethical values accurately, engagingly and authentically.
• Apply SEO best practices and keyword research naturally, maintaining discoverability without compromising the quality, originality or integrity of the brand voice.
• Review and update website and digital content to ensure accuracy, relevance and alignment with collections, creative direction, sustainability information and brand messaging.
• Build relationships with Marketing, E-commerce, Design, Merchandising, Visuals and Sustainability teams to gather the context needed for informed, distinctive and accurate copy.
• Contribute ideas, messaging territories and copy concepts to creative projects, collaborating with art directors and other stakeholders on cohesive visual and verbal narratives.
• Develop copy for video captions, product labelling and other brand communications, adapting it to each format and purpose.
• Stay abreast of fashion, art, culture, media and industry conversations, bringing fresh perspectives and relevant references to brand storytelling.
• Manage multiple projects and deadlines simultaneously, maintaining exceptional attention to detail and delivering accurate, polished copy on time.

Qualifications

• Proven experience in brand copywriting, creative writing or editorial work within luxury fashion, premium consumer brands or a similarly creative environment.
• A strong portfolio demonstrating versatility in creative brand storytelling, editorial writing and commercial digital copy, and an instinctive ability to adapt language for different audiences and channels.
• Strong creative sensibility and the ability to understand, interpret and articulate a distinctive brand’s identity, personality and values.
• Exceptional writing, editing and proofreading skills, with a natural flair for language, storytelling and engaging narratives.
• Genuine interest in fashion, art, culture and the wider creative landscape, with the ability to translate cultural references and ideas into relevant brand communications.
• Understanding of luxury fashion and technical product terminology, and the ability to communicate design details, materials, craftsmanship and product benefits in an engaging, accessible way.
• Appreciation of sustainability and responsible innovation, with the ability to communicate these topics accurately and authentically.
• Solid understanding of digital content, e-commerce and SEO best practices, including keyword research and optimising copy without compromising creativity.
• Experience writing for websites, newsletters, social media and other digital channels, with an understanding of how tone, format and messaging adapt across platforms.
• Excellent organisational skills and the ability to manage competing priorities, work independently and deliver high-quality work to tight deadlines.
• Collaborative, proactive and adaptable approach, with the confidence to contribute ideas, take feedback constructively and work effectively with a broad range of stakeholders.
• Strong communication and presentation skills, including the ability to articulate creative ideas and explain the thinking behind the work.
• Native-level English writing proficiency.
• Proficiency in Google Workspace, Microsoft Office and relevant content management systems. Experience with Salesforce CMS and SEO tools such as Google Trends, SEMrush or similar is advantageous.

Skills

Benefits

Up to 50% discount on Stella McCartney products; matched pension contribution up to 6%; annual health screening; 25 days’ annual leave excluding bank holidays, plus one birthday leave day; flexible working/core hours; enhanced maternity and paternity packages; matched Give as You Earn charity scheme; health cash plan; physical and mental wellbeing support services; employee referral bonus; optional or paid benefits including season ticket loan, cycle-to-work and technology schemes, travel and dental insurance; extensive private medical and critical illness insurance; and life assurance.

Culture

Stella McCartney fosters a progressive, purpose-driven workplace where creativity is closely tied to sustainability, innovation, and responsible luxury. The brand encourages collaboration, ethical thinking, and entrepreneurial energy, offering employees an environment shaped by modern design, conscious values, and a commitment to positive change in fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.