Prada In Store CRM Manager

About Prada

Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.

Role & Responsibilities

• Ensure accuracy of customer data inputted and maintained by store team; validate data integrity across CRM systems
• Review and analyze Sales Associate performance against all KPIs and MBOs, including CRM metrics, iPhone interaction results, and activity outcomes; provide Store Manager with individual performance overviews and strategic recommendations
• Launch and monitor new CRM systems and functions within the store environment
• Communicate and coordinate with local Retail team to support CRM implementation and optimization
• Manage system enhancements and functional improvements to CRM platform
• Generate, interpret, and assist store team with CRM reports and customer analytics
• Maintain and strategize customer lists to support localized marketing initiatives aligned with business objectives
• Assist Store Manager in establishing in-store CRM action plans considering event calendars and commercial dynamics
• Conduct regular CRM training sessions with sales team to ensure competency and best-practice adoption
• Support Store Manager in VOCE Project implementation (customer satisfaction surveys) with emphasis on feedback collection and customer follow-up actions

Qualifications

• Proven experience in CRM environments with demonstrated understanding of key performance indicators (KPIs)
• Solid knowledge of luxury goods and the premium retail sector
• Proficiency in Microsoft Office Suite, particularly Excel with analytical capability
• Strong commitment to client development and proven track record in relationship management
• Engaging personality with excellent interpersonal and communication capabilities
• Training and coaching expertise
• Fluency in English

Skills

Experience

Proven experience in CRM-focused retail environments with a strong track record of client development and relationship management within the luxury sector.

Education

Equivalent professional experience in CRM, retail operations, or customer data management may substitute for formal qualifications; secondary education and additional professional certifications in CRM or retail management are advantageous.

Workplace

Culture

Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.