NET-A-PORTER Digital Marketing Manager
- Employment
- Full-time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- 2, 2026
About NET-A-PORTER
Founded in 2000, NET-A-PORTER helped redefine luxury retail through a distinctive combination of curated fashion, editorial storytelling and digital innovation. As an employer, it brings together expertise across buying, technology, creative production, marketing, logistics and client service, connecting fashion sensibility with the precision of global e-commerce. Its international reach offers a setting for professionals drawn to both established maisons and emerging designers. Employees contribute to a customer experience shaped by product discovery, compelling content and attentive service. For talent seeking a career at the intersection of luxury and technology, NET-A-PORTER represents a distinctive environment within the evolving digital fashion landscape.
NET-A-PORTER is hiring a Digital Marketing Manager to lead global app marketing strategy, campaigns, acquisition, retention and performance measurement, managing the App Marketing team and collaborating across regions and functions. The role is based at the Westfield Shepherd’s Bush office in London and is hybrid; it is full-time.
Role & Responsibilities
- Lead global app marketing strategy across performance and brand campaigns, driving user acquisition and retention to meet revenue and efficiency targets.
- Develop and oversee global KPI frameworks, measurement plans and incrementality studies, using data and insights to measure campaign uplift and inform future strategy.
- Lead App Store Optimisation (ASO) and oversee organic app performance against installation and revenue goals.
- Plan, manage and optimise global media activity across Apple Search Ads, Meta Ads and programmatic channels, including day-to-day budget allocation and spend.
- Drive continuous A/B testing, data analysis and reporting to improve campaign performance, identify opportunities and resolve issues.
- Lead the App Marketing team and collaborate with key stakeholders, regional marketing teams and internal creative teams to deliver effective global execution and localisation.
- Monitor industry trends and emerging techniques, identify opportunities to innovate and evolve app marketing strategies, and ensure content and activity meet channel best practices.
Qualifications
- At least 5 years of digital marketing experience in a large or corporate setting, with a proven record of developing and executing multi-platform strategies.
- Strong app marketing experience and a deep understanding of performance channels, analytics and mobile measurement partner (MMP) platforms such as Adjust.
- Data-driven problem-solving ability, strong quantitative and qualitative analytical skills, and a focus on achieving KPIs and revenue targets.
- Strong project management and multitasking skills, with the ability to manage multiple complex initiatives simultaneously in a fast-paced environment.
- Confident and effective communication skills, with professional fluency in spoken and written English.
- A continuous-learning mindset and eagerness to grow, innovate and adapt alongside evolving industry trends.
- A master's degree in Marketing, Business, Economics or Digital Marketing is preferred but not required.
Skills
Experience
At least 5 years of digital marketing experience in a large or corporate setting.
Education
A master's degree in Marketing, Business, Economics or Digital Marketing is preferred but not required.
Workplace
This position is based in London, England, UK.
Benefits
Contributory pension, discount portal for theme park and cinema tickets, staff discount and exclusive staff sales, private healthcare, and flexible working.
Culture
NET-A-PORTER’s workplace culture brings together luxury fashion expertise, editorial creativity and a digital-first mindset, with a strong focus on the customer experience. Its environment encourages collaboration across buying, content, technology and client service, combining meticulous attention to detail with the responsiveness of global e-commerce.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like NET-A-PORTER, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «App Marketing Manager», «Mobile Marketing Manager», «Digital Acquisition Manager», «Performance Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.