MAC Counter Lead
- Department
- Retail & Boutique Operations
- Industry
- Perfumes, Cosmetics & Prestige Beauty
- Posted
- Sept 22, 2026
MAC Counter Lead at Boots Brent Cross, London. Drive sales and brand excellence for Estée Lauder's MAC cosmetics.
Role & Responsibilities
- Drive sales turnover and market share while maintaining consistent consumer focus
- Maintain credible and professional brand image to internal and external customers
- Maximize sales performance through superior selling techniques and retail service standards
- Manage daily and weekly sales targets and track performance
- Execute visual merchandising layouts according to brand guidelines
- Plan and implement local marketing and event initiatives aligned with retailer activity
- Deliver consumer recruitment and retention strategy to build loyal customer base
- Develop expertise in product knowledge to ensure industry-leading customer experience
- Monitor and maintain retail standards daily across product presentation, housekeeping, displays, and pricing
- Manage stock replenishment and inventory administration within company timelines
- Implement company security policies to minimize stock loss
- Ensure all auditable processes and administration comply with company guidelines
- Manage refunds and complaints in accordance with company policy
- Maintain safe working environment adhering to health and safety protocols
- Monitor competitor activities and identify missed market opportunities
- Leverage digital tools and social media to drive business and enhance brand image
- Identify product trends and recommend enhancements to optimize performance
Qualifications
- Experience in fast-paced retail and/or consumer-facing environment
- Commercial understanding and awareness of the beauty and cosmetics industry
- Effective communication, organization, and prioritization skills
- Ability to drive self-development and continuous improvement
- Proficiency with retail management systems and digital tools
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment is required, with demonstrated commercial awareness and understanding of the beauty industry or broader luxury retail sector.
Education
No specific educational qualification is explicitly required; however, candidates should demonstrate strong organizational and communication abilities.
Workplace
This position is based in London, England, UK.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like MAC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Lead», «Retail Counter Manager», «Sales Floor Lead», «Brand Ambassador Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.