L’Oréal Luxe Regional Beauty Activator

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Represent L’Oréal Luxe brands as a Brand Ambassador, consistently following One Luxe selling steps and delivering its services and retail standards.
• Drive retail performance through service and events, achieving One Luxe KPIs and event targets.
• Motivate and coach store teams, lead by example, share expertise and best practices, and support teams in achieving their retail goals.
• Lead retail performance in top stores when not delivering events or coaching.
• Engage teams through content on internal Luxe platforms.
• Build strong relationships with in-store teams and influence key business stakeholders.
• Plan and prioritise store events alongside retail and education priorities, maximising time and impact across stores.
• Share detailed, regular feedback, including key learnings and new initiatives.
• Represent One Luxe at external events when required.
• Maintain current knowledge of makeup, skincare, fragrance and wellness trends to provide expert advice and personalised recommendations.
• Represent L’Oréal Luxe brands on internal and external social media platforms in accordance with company guidelines.
• Capture CRM data at events and store visits to strengthen customer loyalty.
• Create social media and other content.
• Contribute to regional retail performance and deliver an exceptional consumer experience.

Qualifications

• Demonstrate enthusiasm for people and luxury retail, and a commitment to building loyalty and memorable in-store experiences.
• Show passion for beauty and awareness of current trends to inspire retail teams and support brand connection and sales results.
• Be a driven self-starter who can energise store teams while maintaining a service- and experience-led approach.
• Bring creative, innovative ideas to the planning and delivery of in-store events that support retail targets.
• Demonstrate people-influencing skills, lead from the front, and share best practices while remaining trend-led and commercially aware.
• Be digitally savvy, engage with social media trends, create content and demonstrate a strong on-camera presence.
• Have flexible availability in line with business needs, including weekends.
• Be comfortable travelling across the UK and staying overnight.
• Have a proven track record of delivering retail KPIs through events, driving retail performance and providing exceptional customer service.

Skills

Benefits

Commission scheme; access to products from more than 35 L’Oréal brands through the staff shop; 30 days of holiday inclusive of bank holidays; discounted dental insurance; mental health and financial well-being support resources; referral bonuses; sustainability initiatives through L’Oréal for the Future.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.