- Employment
- Part-time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
L’Oréal Luxe is seeking a Counter Manager for its multi-brand solo counter at Boots Swansea, working 22.5 hours. The role leads the team, luxury customer experience, sales performance, events, client loyalty, recruitment and development, counter operations, stock and administration.
Role & Responsibilities
- Lead and develop the store team to deliver a world-class consumer experience and exceed retail performance targets across the store’s brand portfolio.
- Coach and give feedback to ensure the team delivers exceptional luxury service across brands and store touchpoints.
- Act as a L’Oréal Luxe brand ambassador, delivering personalised service and maintaining merchandising standards.
- Demonstrate products, bring brand history to life, and provide tailored product knowledge, tips, techniques and services across categories and beauty technology offerings.
- Inform new and existing customers about upcoming in-store events, promotions and brand activations; represent L’Oréal Luxe brands and share expertise on internal and external social media platforms in line with company guidelines.
- Develop and execute retail plans to achieve and exceed store targets and KPIs, identify risks and opportunities, and drive sustainable growth and profitability.
- Create and implement an annual calendar of events and animations to deliver memorable customer experiences, build excitement around L’Oréal Luxe brands and grow the store portfolio.
- Develop creative ideas and innovative strategies to generate new business, leveraging product launches and brand anniversaries.
- Build and maintain a loyal VIP customer base to foster long-term relationships and repeat business.
- Lead the recruitment and selection of Beauty Advisors.
- Lead new team members’ onboarding and training on the L’Oréal Luxe brand portfolio, and drive their ongoing development and team effectiveness.
- Provide regular coaching and timely feedback on productivity, service levels, product knowledge and selling skills; recognise achievements and identify areas for improvement.
- Track team performance, identify underperformance and implement strategies to improve results.
- Address and resolve HR issues within the team to maintain a positive, productive work environment.
- Implement brand visual merchandising guidelines and uphold luxury retail, hygiene and housekeeping standards at the counter.
- Participate in team efforts and complete required training to maintain current product knowledge and brand expertise.
- Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
- Maintain adequate stock levels, including top-performing SKUs, and manage testers and point-of-sale materials.
Skills
Workplace
This position is based in Swansea, Wales, UK.
Benefits
Competitive salary and commission scheme; access to an exclusive staff shop with products from more than 35 L’Oréal brands; 30 days of holiday inclusive of bank holidays; discounted dental insurance; mental health and financial well-being support resources; referral bonuses; participation in L’Oréal for the Future sustainability initiatives.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like L’Oréal Luxe, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Counter Supervisor», «Beauty Retail Manager», «Counter Team Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.