L’Oréal Luxe Assistant Store Manager

About L’Oréal Luxe

L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.

Role & Responsibilities

• Support the Store Manager in leading and developing the store team to deliver a world-class consumer experience and exceed retail performance targets across the store’s brand portfolio.
• Coach and provide feedback to the team to ensure exceptional luxury service across brands and store touchpoints.
• Act as a L’Oréal Luxe brand ambassador, delivering personalised service and upholding merchandising standards.
• Demonstrate products, bring brand histories to life, and provide tailored product knowledge, tips, techniques and services across categories and beauty technology offerings.
• Ensure the team informs new and existing customers about in-store events, promotions and brand activations; represent L’Oréal Luxe brands and share expertise on internal and external social media platforms in accordance with company guidelines.
• Support the Store Manager in executing retail plans, achieving and exceeding targets and KPIs, identifying risks and opportunities, and driving long-term growth and profitability.
• Contribute to developing and implementing an annual calendar of events and animations that create memorable customer experiences, generate excitement for L’Oréal Luxe brands and grow the store portfolio.
• Generate creative ideas and suggest innovative strategies for new business growth, leveraging product launches and brand anniversaries.
• Build and support the team in growing and maintaining a loyal VIP customer base, fostering long-term relationships and repeat business.
• Support the Store Manager with talent attraction and recruitment.
• Support onboarding for new team members and promote teamwork and collaboration.
• Provide regular coaching and timely feedback on team productivity, service levels, product knowledge and selling skills; recognise achievements and identify areas for improvement.
• Ensure brand visual merchandising guidelines are implemented and maintain a luxury retail environment, including high standards of hygiene, housekeeping and counter presentation.
• Contribute to team efforts and complete required training to maintain current product knowledge and brand expertise.
• Complete daily and weekly administrative tasks online and offline using Tamigo and One Retail.
• Support the Store Manager in maintaining adequate stock levels, stock of top-performing SKUs, and tester and point-of-sale literature (PLV) management.

Skills

Benefits

Commission scheme; access to products from more than 35 L’Oréal brands through the staff shop; 30 days of holiday including bank holidays; discounted dental insurance; mental health and financial well-being support resources; referral bonuses; sustainability initiatives through L’Oréal for the Future.

Culture

Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.