- Location
- Birmingham England UK
- Employment
- Full-time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Luxury Furniture & Homewares
- Posted
- Nov 7, 2026
About Hästens
Hästens is a Swedish bedmaker with roots in 1852 and its home in Köping. The family-owned house produces beds and related sleep products, working through stores and retail partners internationally. Roles span manufacturing, quality, retail, wholesale, marketing and supporting functions.
Hästens seeks a New Business Development Manager to identify and secure entrepreneurs for new Hästens stores across Europe, owning the territory and full sales cycle; approximately 80% of the role involves travel and face-to-face prospect meetings. The position is fully remote in Europe and offers a competitive base salary plus commission, autonomy over territory and schedule, and an entrepreneurial, high-performance environment.
Role & Responsibilities
- Identify, develop, and secure new retail partners for Hästens.
- Manage the full sales cycle, from prospecting and qualification through negotiation and closing.
- Source potential retail partners through networks of architects, interior designers, property developers, and entrepreneurs.
- Qualify prospective partners based on financial capacity, location potential, and their ability to meet Hästens’ store standards.
- Develop the assigned territory through fieldwork and face-to-face meetings with prospects.
- Own the sales pipeline and consistently drive new business growth.
- Spend approximately 80% of working time travelling across the territory, meeting prospective partners and expanding Hästens’ retail network.
Qualifications
- Proven track record of exceeding sales targets and delivering strong commercial results.
- Self-driven, able to take ownership of a territory, create opportunities, and work independently.
- Resilient, motivated by challenges, and able to stay focused through long sales cycles and setbacks.
- Excellent communication skills, with the ability to build trust quickly, communicate confidently with C-suite executives, and navigate complex objections.
- Professional, credible representation of Hästens as a brand ambassador.
- Experience in business development, outside sales, or a similar sales role.
- Proven record of ranking within the top 10% of a previous sales force over a 12-month period.
- Willingness to travel extensively throughout the territory, approximately four days per week.
- Experience with Salesforce or a similar CRM.
- Valid full driving licence (Category B).
- Right to live and work in the country of the assigned territory.
- Fluent English; additional European languages are a strong advantage.
Skills
Experience
Experience in business development, outside sales, or a similar sales role; proven record of ranking within the top 10% of a previous sales force over a 12-month period.
Workplace
The role is situated in Birmingham, England, UK.
Explore jobs in England or in the UK.
Benefits
Competitive base salary plus commission; autonomy to manage the territory and schedule; a high-performance, entrepreneurial environment where initiative, accountability, and results are recognized and rewarded; opportunity to represent a prestigious luxury brand.
Culture
Craftsmanship and product quality are central to Hästens’ manufacturing roles. Its commercial job descriptions emphasize client relationships, retail-partner development and individual responsibility; territory sales roles involve substantial travel and collaboration with partner stores.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.