- Employment
- Full-time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 11, 2026
About Fendi
Founded in Rome in 1925, Fendi stands as one of Italy’s most distinguished luxury houses, celebrated for its exceptional craftsmanship, Roman spirit, and bold creative vision. As an employer, Fendi offers a dynamic environment where heritage and innovation meet across métiers including design, leather goods, fur, ready-to-wear, retail, communications, and corporate functions. The Maison values artisanal excellence, cultural curiosity, entrepreneurial energy, and collaboration, inviting its teams to contribute to a legacy defined by refinement and experimentation. Within the LVMH Group, Fendi provides international career opportunities, strong professional development, and the privilege of shaping the future of contemporary luxury.
The Assistant Store Manager supports the Store Director in running Fendi’s Harrods store, driving team effectiveness, profitability, productivity across concessions and exceptional client service. The role leads team development, clienteling, sales-floor management and store operations. This is a permanent, full-time position.
Role & Responsibilities
- Identify, recruit and develop talent, and secure succession plans.
- Develop Managers to ensure their teams deliver the expected experience to every client.
- Coach Managers consistently, identifying their development and training needs and those of their teams.
- Support the Store Manager with performance management, coordinate team activities, and foster teamwork and a positive work environment.
- Organize the team efficiently according to business needs.
- Propose and contribute to clienteling initiatives inside and outside the store.
- Nurture, develop and maintain an excellent client network in the local market.
- Work with PR on efforts and strategies to secure VIP connections.
- Support the proposal and organization of trunk shows, special displays and events.
- Contribute to top-level customer service that exceeds clients’ needs and expectations.
- Contribute to the analysis and development of sales figures, KPIs and objectives.
- Support the execution of action plans based on the market calendar.
- Support the execution of the store’s merchandising guidelines.
- Stay informed about the competitive landscape and market trends.
- Develop relationships with other Fendi Store Managers to optimize business opportunities and the client experience.
- Lead by example on the sales floor, understand clients’ needs, identify areas for improvement and stay attuned to market trends.
- Ensure staff meet company standards for appearance, selling ceremony and conduct.
- Maximize business opportunities through efficient sales-floor management, visible presence and support, while ensuring Fendi standards are met.
- Provide consistent, constructive feedback; coach the team on the spot and coach Managers to develop their own teams.
- Actively address potential concerns and issues with leadership and authority.
- Work with the Operations Manager to communicate and implement policies, standards and Fendi procedures.
- Monitor controllable store expenses, supervise loss prevention, asset protection and risk management, and be accountable for inventory management.
- Organize and implement store rotations, shifts and holidays.
Qualifications
- At least 10 years of experience in fashion or luxury sales.
- At least 5 years of experience in a managerial role.
- A bachelor’s or master’s degree is preferred.
- Excellent communication, interpersonal and networking skills.
- Ability to build trust with colleagues and clients.
- Results-driven, with the ability to implement required initiatives and demonstrate commercial creativity.
- Fluent English.
Skills
Experience
At least 10 years in fashion or luxury sales and at least 5 years in a managerial role.
Education
A bachelor’s or master’s degree is preferred.
Workplace
The role is situated in London, England, UK.
Explore jobs in England or in the UK.
Culture
Fendi cultivates a workplace culture rooted in Roman heritage, exceptional craftsmanship, and a forward-looking spirit of creativity. As an employer, it offers a refined, collaborative environment where teams are encouraged to combine technical excellence with bold innovation in service of a distinctive luxury vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.