Estée Lauder Counter Lead

Role & Responsibilities

• Drive sales turnover and market share through consumer-focused retail strategies, including selling, excellent service delivery, and leveraging omnichannel sales opportunities (events, digital channels).
• Maintain a credible and professional brand image to all internal and external consumers, ensuring all brand values are represented and brought to life.
• Achieve daily and weekly sales targets while maximizing personal sales performance through product knowledge and consultative selling.
• Plan and implement local marketing and event initiatives aligned to Boots retailer activity and brand strategy.
• Deliver excellence in consumer service by establishing measures to continually improve service levels, creating a zero-complaint mindset and surprise-and-delight culture.
• Manage consumer recruitment and retention strategies to build a loyal consumer base and drive repeat business.
• Monitor competitor activities and identify missed sales opportunities to inform strategy.
• Ensure visual merchandising layouts are completed to brand guidelines and timescales; manage all promotions and discounts in line with company guidelines.
• Maintain retail standards daily (product presentation, housekeeping, displays, messaging, pricing) and conduct regular audits to ensure compliance.
• Manage daily stock replenishment, identify stock package issues, and take corrective action as required.
• Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
• Manage all refunds and complaints in line with company guidelines, consulting with the Area Manager where appropriate.
• Maintain a safe working environment for consumers and staff by adhering to company and retailer health and safety policies.
• Minimize stock loss by implementing company security policies and procedures correctly.
• Utilize digital tools to stay current on product knowledge, brand strategy, and industry developments.

Qualifications

• Proven experience in a fast-paced retail and/or consumer-facing environment
• Commercial understanding and awareness of the beauty/luxury retail industry
• Effective communication, organization, and prioritization skills
• Ability to drive self-development and maintain professional standards
• Strong sales acumen and ability to achieve and exceed targets

Skills

Experience

Proven experience working in a fast-paced retail environment, preferably in prestige beauty or luxury goods retail. Demonstrated ability to manage sales targets, deliver exceptional consumer service, and maintain high retail standards. Experience with omnichannel retail strategies and digital tools is advantageous.

Education

No specific educational qualifications stated; retail and customer service experience prioritized over formal credentials.

Workplace

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.