Estée Lauder Counter Lead

About Estée Lauder

Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.

The Counter Lead supports Estée Lauder’s sales, market share and consumer experience through sales leadership, service, local marketing, retail operations, stock management and visual merchandising. This is a part-time regular role in Burton upon Trent.

Role & Responsibilities

• Support the brand in driving sales turnover and market share while maintaining a consumer-focused approach.
• Represent a credible and professional brand image to internal and external consumers.
• Maximise sales through selling, excellent service and strong retail standards.
• Support operational efficiency by following store, brand and company procedures and guidelines.
• Understand daily and weekly targets, and remain aware of additional sales channels, including events, omnichannel and digital channels.
• Monitor competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan; plan and implement local marketing and event initiatives aligned with retailer activity.
• Improve service levels through effective execution, fostering a zero-complaints mindset and a culture of surprise and delight.
• Act as a brand ambassador, bringing brand values to life.
• Manage refunds and complaints in line with company guidelines, bringing them to a mutually satisfactory conclusion and consulting the Area Manager where appropriate.
• Use digital tools to maintain up-to-date knowledge.
• Deliver consumer recruitment and retention strategies to grow a loyal consumer base.
• Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
• Plan and maintain standards for product presentation, housekeeping, displays, messaging and pricing; review retail standards daily.
• Complete deliveries, stock movements and related administration within agreed company timeframes.
• Action auditable processes and administration in line with company guidelines, and take corrective action in identified risk areas.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by implementing and following company security policies and procedures.
• Maintain a safe environment for consumers and comply with company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activity achieve at least an 'Acceptable' audit grade.
• Manage daily replenishment and take appropriate action when needed.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and recommend ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.