Estée Lauder Counter Lead
- Location
- BirminghamEnglandUK
- Department
- Retail & Boutique Operations
- Industry
- Perfumes, Cosmetics & Prestige Beauty
- Posted
- Sept 22, 2026
Estée Lauder Counter Lead position in Birmingham, UK. Drive sales and brand excellence at the beauty counter.
Role & Responsibilities
- Drive sales turnover and market share while maintaining consistent consumer focus and strong brand representation
- Maximize sales performance through effective selling, excellent service delivery, and adherence to retail standards
- Achieve and monitor daily and weekly sales targets, utilizing commercial reports to inform decision-making
- Develop and execute consumer recruitment and retention strategies to build a loyal customer base
- Plan and implement local marketing initiatives and events aligned with retailer and brand strategy
- Oversee visual merchandising layout execution, ensuring compliance with brand guidelines and timely completion
- Maintain exceptional service standards by implementing visible improvements, managing customer complaints, and fostering a zero-complaints mindset
- Manage daily stock replenishment, monitor inventory levels, and minimize stock loss through implementation of security policies
- Ensure operational excellence including product displays, housekeeping, messaging, pricing, and health and safety compliance
- Lead team in brand ambassador responsibilities, embodying and communicating brand values to customers and staff
- Manage refunds and complaints in line with company guidelines, consulting with area management where appropriate
- Stay current with competitor activities, product knowledge, and digital tools to support business objectives
- Leverage social media and omnichannel opportunities (events, digital, online) to drive business and enhance brand image
Qualifications
- Experience in a fast-paced retail and/or consumer-facing environment
- Commercial understanding and awareness of the beauty and cosmetics industry
- Ability to drive self-development and continuous improvement
- Effective communication, organization, and prioritization skills
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment is essential, with demonstrated ability to drive sales, manage teams, and maintain brand standards in a prestige beauty context.
Workplace
The role is situated in Birmingham, England, UK.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Department Lead», «Sales Floor Lead», «Team Lead—Cosmetics Counter», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.