- Employment
- Full-time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Industry
- Perfumes, Cosmetics & Prestige Beauty
- Posted
- 22, 2026
About Estée Lauder
Estée Lauder is a global prestige beauty house with a legacy of innovation, elegance, and entrepreneurial spirit dating back to 1946. As an employer, the company offers the opportunity to contribute to a portfolio of admired luxury and beauty brands while upholding high standards of creativity, consumer insight, and excellence. It cultivates a dynamic, inclusive workplace where talent is encouraged to lead with imagination, collaborate across cultures, and grow through learning and mobility. Guided by its heritage and a forward-looking vision, Estée Lauder appeals to professionals seeking meaningful careers in a refined, international, and purpose-driven environment.
The Counter Lead supports Estée Lauder’s sales, market share and consumer experience, overseeing service, local marketing, retail operations, stock, commercial performance and visual merchandising. The role also maintains Brand standards, product knowledge, safe operations and consumer recruitment and retention.
Role & Responsibilities
- Support the Brand in driving sales turnover and market share while maintaining a consistent consumer focus.
- Present a credible, professional Brand image to internal and external consumers.
- Maximise sales through selling, excellent service and strong retail standards.
- Improve efficiency by adhering to store, Brand and Company procedures and guidelines.
- Understand daily and weekly targets.
- Maintain awareness of additional sales channels, including events, omnichannel and digital channels.
- Monitor competitor activity and missed sales opportunities.
- Use social media effectively to drive the business and protect and enhance the Brand image.
- Deliver the Brand strategy through an effective local plan.
- Plan and implement local marketing and event initiatives aligned with retailer activity.
- Deliver excellent service execution, continually and visibly improving service levels, fostering a zero-complaints mindset and creating a surprise-and-delight culture.
- Act as a Brand ambassador, bringing Brand values to life.
- Manage refunds and complaints in line with Company guidelines and reach a mutually satisfactory resolution, consulting the Area Manager where appropriate.
- Use digital tools to keep knowledge up to date.
- Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
- Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
- Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
- Review retail standards daily and ensure they meet requirements.
- Complete deliveries, stock movements and related administration within agreed Company timeframes.
- Complete auditable processes and administration in line with Company guidelines, taking corrective action in identified risk areas.
- Fulfil information requests accurately and within deadlines.
- Minimise stock loss by correctly implementing and following Company security policies and procedures.
- Maintain a safe environment for consumers by adhering to Company and retailer policies and procedures.
- Ensure health and safety responsibilities and operational activity achieve at least an 'Acceptable' overall audit grading.
- Manage daily replenishment and take appropriate action when needed.
- Use commercial reports to inform decisions and maximise sales performance.
- Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
- Identify stock package issues and take corrective action, informing the Area Manager when issues are outside direct control.
- Manage promotions and discounts in line with Company guidelines.
- Identify trends and recommend ways to enhance product performance.
Qualifications
- Experience in a fast-paced retail and/or consumer-facing environment.
- Ability to drive self-development.
- Commercial understanding and awareness of the industry.
- Effective communication, organisation and prioritisation skills.
Skills
Workplace
The successful candidate will be located in Bath, England, UK.
Explore jobs in England or in the UK.
Culture
Estée Lauder fosters a high-performance, collaborative culture rooted in prestige beauty, innovation, and a deep understanding of consumers around the world. As an employer, the company values creativity, entrepreneurial thinking, inclusion, and continuous development, offering employees the opportunity to contribute to iconic brands while growing in a dynamic global environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Estée Lauder, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Supervisor», «Counter Team Lead», «Beauty Counter Lead», «Retail Counter Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
