Dr. Barbara Sturm Senior Copy Manager

About Dr. Barbara Sturm

Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As a family-owned company with a rich heritage, Puig manages a diverse portfolio of prestigious brands including Carolina Herrera, Jean Paul Gaultier, and Dries Van Noten, among others. The company is dedicated to fostering talent and creativity, providing a dynamic environment for professional growth.

Role & Responsibilities

• Define and own the global copy strategy, verbal identity and messaging architecture, aligned with brand strategy.
• Establish how the brand speaks across corporate, founder, science, product, campaign, retail, spa and consumer contexts, with clear principles for tone, vocabulary and narrative.
• Translate brand positioning into global guidelines and toolkits for consistent, high-quality execution across channels and markets.
• Set the long-term editorial agenda, identifying stories, proof points and language that strengthen brand desirability, authority and relevance.
• Serve as senior brand guardian for language, tone, hierarchy, accuracy and market adaptation.
• Lead narrative development and messaging for global campaigns, product launches, seasonal moments and strategic initiatives.
• Own global master copy across paid, owned and earned touchpoints, including digital ecommerce, CRM, social, retail, spa, education, packaging and communications.
• Partner with Creative and Marketing from briefing through delivery, ensuring verbal and visual ideas work as one and meet consumer and commercial objectives.
• Guide markets in adapting global copy for local relevance while protecting the central brand idea, scientific meaning and tone of voice.
• Lead editorial direction for sensitive or high-profile work, including founder communications, major campaigns and priority launches.
• Create a product and science storytelling framework that makes complex information clear, compelling and faithful to the evidence.
• Partner with Product Development, R&D, Legal and claims stakeholders to establish substantiated, competitive and globally usable clinical data and product language.
• Develop global copy handbooks and messaging toolkits for new products, ensuring approved copy meets go-to-market timelines.
• Maintain version control and governance for product names, claims, benefit language and mandatory wording across consumer touchpoints.
• Lead, develop and inspire the Copy team, setting clear vision, accountabilities and standards.
• Build capability and structure for brand growth, including resource planning, project ownership and role development.
• Own priorities and workflow, balancing strategic programmes, launches and business-as-usual demand.
• Manage translations, including the in-house German translator, agencies, freelance writers and specialist partners, ensuring quality and value.
• Establish effective briefing, review and approval processes to improve quality, reduce feedback rounds and protect timelines.
• Build strong relationships with senior global and regional stakeholders, ensuring copy is a strategic part of brand planning.
• Set clear decision rights for copy and chair senior reviews across Brand, Creative, PR and Communications, Legal and Commercial.
• Equip regional and local teams with training, tools and guidance, holding markets and external partners accountable for quality.
• Anticipate reputational, regulatory and consistency risks, and escalate issues with sound judgement.
• Define measures for Copy effectiveness, including quality, consistency, delivery performance and impact of priority messaging.
• Use consumer insight, channel performance, market data, competitor analysis, trends and stakeholder feedback to improve messaging and editorial standards.
• Report priorities, risks, resource needs and functional performance to the Global Marketing Director and senior stakeholders.

Qualifications

• Extensive senior copy, editorial or brand language experience within a global luxury, beauty, skincare, wellness or similarly high-consideration consumer brand.
• A passion for beauty and editorial within the luxury landscape.
• A proven record of defining copy strategy and verbal identity at brand level, beyond managing individual projects or channels.
• Experience leading and developing an in-house team, including external translators, and managing agencies, freelancers and specialist partners.
• Strong knowledge of global campaign development, product launches and omnichannel content, with the ability to connect brand-building work to commercial priorities.
• Ability to turn complex scientific, technical or product information into clear and persuasive consumer language without overstating the evidence.
• Experience working closely with Legal, Product Development and claims stakeholders in a regulated or evidence-led category.
• Exceptional editorial judgement and the confidence to give decisive direction, challenge constructively and protect standards under pressure.
• Credibility to advise founders and senior leaders, align varied stakeholders and build commitment to a clear creative and strategic point of view.
• Strong understanding of how language must flex across markets, cultures and channels while retaining a coherent global voice.
• Commercial awareness, strong prioritisation skills and experience managing resources and timelines against business needs.
• A portfolio demonstrating strategic thinking and outstanding long- and short-form copy across brand, campaign, product and digital work.
• Excellent written and verbal English; additional language capability is valuable but not essential.

Skills

Experience

Extensive senior-level copy, editorial or brand language experience; experience leading and developing an in-house team and working with external translators, agencies, freelancers and specialist partners.

Benefits

Entrepreneurial, creative and welcoming work culture; learning and development opportunities; opportunities to grow within an international company; competitive compensation and benefits package.

Culture

Puig fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives and creativity to the table. The company values collaboration and continuous learning, making it an ideal environment for aspiring professionals in the luxury sector.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.