Diesel Store Manager

About Diesel

Diesel, a prominent name in the denim and casual fashion industry, has consistently been at the forefront of innovation, setting trends and redefining the luxury market. As part of the OTB Group, Diesel operates globally, with a presence in over 80 countries and more than 400 company-owned stores. The brand is renowned for its premium casual wear and its commitment to delivering exceptional customer experiences.

Role & Responsibilities

• Establish and implement regular action plans with the Retail Manager to develop sales across product categories and local and tourist clientele.
• Monitor the local trading environment and its impact on sales, and act as a brand ambassador to strengthen relationships with VIP clients.
• Maintain adequate client and prospect databases.
• Support and manage omnichannel activities, including in-store pickup, in compliance with corporate standards and guidelines.
• Maintain inventory accuracy, regularly review merchandise assortment, and optimize stock levels and mix in line with sales, buying trends, and customer demand.
• Execute company-defined procedures and processes.
• Comply with stock protection requirements and maintain loss-reduction standards.
• Achieve financial objectives by proposing action plans and adapting quickly and efficiently to changing situations.
• Hire and coach passionate team members, supporting their growth and development so they deliver excellent, specialized customer service.
• Develop loyal client relationships through personal connections and CRM initiatives, and ensure compliance with OTB standards, including Selling Ceremony, visual guidelines, grooming standards, and procedures.
• Maintain momentum toward long-term strategy despite short-term pressures, and develop strategic plans to achieve long-term store and organizational goals.
• Analyze CRM data and use it to propose and implement in-store initiatives that attract new customers and retain existing ones.
• Network with department stores, shopping areas, and neighborhood stores to exchange information.
• Establish and maintain a safety management system for the store facility, stock, and equipment.
• Respond appropriately to disasters, including earthquakes, fires, typhoons, and theft.
• Plan and implement daily and monthly sales objectives.
• Evaluate staff performance and provide feedback and coaching.
• Streamline workflow and create staff shifts.
• Ensure the store is properly cleaned and maintained, including windows, furniture, and lighting.
• Analyze and report on sales, competitors, regional and market trends, and other variables.
• Set up and maintain effective visual merchandising in line with VMD guidelines.
• Lead by example with integrity and foster proactivity and team spirit.
• Take ownership of the store and its results, develop and share the store vision, and lead store strategy to maximize sales performance by understanding client desires and creating a 360-degree client experience.
• Support the team on the sales floor to achieve individual and team objectives, engage with the wider community, and draw inspiration from other industries to foster an energetic, exciting, innovative, and approachable environment.
• Handle team members and clients with personal care and empathy, and help others develop and realize their potential.

Qualifications

• Bachelor’s degree or higher.
• Previous store management experience.
• Experience with a luxury brand.
• English proficiency is required.
• Strong leadership skills to inspire and motivate others and build respectful working relationships.
• Self-motivated, autonomous, and results-driven.
• Excellent communication, interpersonal, coaching, and feedback skills.
• Passion for Diesel.
• Digital awareness and interest, with the ability to navigate social media and e-commerce sites.

Skills

Experience

Previous store management experience; experience with a luxury brand.

Education

Bachelor’s degree or higher.

Culture

Diesel fosters a dynamic and inclusive workplace culture that values creativity, innovation, and collaboration. The brand encourages personal and professional growth, empowering employees to contribute to its legacy of excellence in the fashion industry.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.