Diesel Store Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sept 3, 2026
About Diesel
Diesel, a prominent name in the denim and casual fashion industry, has consistently been at the forefront of innovation, setting trends and redefining the luxury market. As part of the OTB Group, Diesel operates globally, with a presence in over 80 countries and more than 400 company-owned stores. The brand is renowned for its premium casual wear and its commitment to delivering exceptional customer experiences.
Diesel Store Manager – Ashford, UK. Lead retail operations, drive sales, and build high-performing teams at this premium casual fashion leader.
Role & Responsibilities
- Establish and implement action plans to develop sales for each product category and clientele, both local and tourist
- Act as a brand ambassador and strengthen relationships with VIP clientele while monitoring local trading environment impact
- Maintain adequate client and prospect databases and drive CRM activities to win and retain customers
- Support and manage omni-channel activities ensuring full compliance with corporate standards and guidelines
- Optimize inventory accuracy, merchandise assortment, and stock mix based on sales trends and customer demands
- Achieve financial objectives, propose action plans, and adapt quickly to changing market situations
- Hire, coach, and develop team members to provide excellent and specialized customer service
- Develop meaningful and loyal client relationships through personal connections and CRM initiatives
- Implement OTB standards including Selling Ceremony, Visual guidelines, and Grooming standards
- Analyze CRM data and propose in-store activities to drive customer acquisition and retention
- Plan and implement daily and monthly sales objectives
- Evaluate staff performance and provide feedback and coaching
- Create staff schedules and streamline workflow
- Ensure proper store maintenance, cleanliness, and visual merchandising according to VMD guidelines
- Analyze and report on sales, competitors, regional and market trends
- Establish and maintain store facility safety management systems
- Respond appropriately to emergencies and disasters
Qualifications
- Bachelor's degree or above
- Previous store management experience in retail
- Experience from a luxury brand is mandatory
- Strong leadership skills to inspire, motivate, and build respectful working relationships
- Excellent communication, interpersonal, coaching, and feedback skills
- Digital awareness and comfort navigating social media and e-commerce platforms
- Passion for the Diesel brand
Skills
Experience
Previous store management experience in retail is required; experience with a luxury brand is essential.
Education
Bachelor's degree or above
Workplace
The role is situated in Ashford, England, UK — conveniently close to London.
Culture
Diesel fosters a dynamic and inclusive workplace culture that values creativity, innovation, and collaboration. The brand encourages personal and professional growth, empowering employees to contribute to its legacy of excellence in the fashion industry.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Diesel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Store Manager», «Store Director», «Boutique Manager», «Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.