De Beers Website Content Specialist

About De Beers

Founded in 1888, De Beers is a leading international diamond group whose expertise spans diamond discovery, sourcing, grading and luxury jewellery. With deep roots in southern Africa and a global presence, the group brings together scientific knowledge, technical precision and creative craftsmanship. As an employer, De Beers offers career paths across mining, engineering, gemmology, jewellery design, retail and corporate functions. Its multidisciplinary environment connects the origins of natural diamonds with their transformation into exceptional creations. Professionals join a business where heritage meets innovation, and where provenance, responsible practices and evolving consumer expectations are central to the future of the diamond industry.

Role & Responsibilities

• Manage updates to regional and global websites.
• Coordinate publishing schedules with global and local teams.
• Plan and drive website content strategies, including content calendars.
• Support UX/UI improvements in collaboration with developers to enhance the user experience.
• Work with copywriting and brand teams to ensure website content reflects brand values.
• Write copy for multiple digital channels.
• Lead the CMS-to-Shopify replatforming from a UX and UI standpoint.
• Collaborate with IT, Retail Excellence and Site Merchandising teams to set up the new website, scheduled to launch in September 2027.
• Lead implementation of the new design with internal teams and a technology agency.
• Develop and test content before publication, and lead the testing process.
• Brief and manage content translations, including localization with external agencies.
• Select and crop imagery and other assets, and plan their use across website pages and monthly homepage updates.
• Create website mock-ups using tools such as Figma.
• Use and maintain content management tools such as Amplience daily.
• Perform bug checks and error logging, and plan development work to ensure content quality.
• Oversee content, campaign launches and UX/UI projects.
• Work with internal and external teams to deliver projects on time.
• Manage issue resolution and cross-functional communication.
• Use insights and data to recommend solutions to the line manager that optimize the user journey.
• Track and measure the effectiveness of online campaigns and activities.
• Conduct data analysis and competitor research.
• Report on activities and outcomes to inform strategy.

Qualifications

• Proven experience as a Digital Executive with a luxury brand.
• Ability to solve problems using available information.
• Ability to manage internal stakeholders to achieve objectives.
• Strong technical background in website management, digital reporting and user experience design.
• Up-to-date knowledge of digital innovation and confidence creating reports on campaign performance.
• Ability to write engaging content tailored to luxury clients.
• Good working knowledge of MS Office and digital technologies; CMS experience is essential, with Salesforce Commerce Cloud, Amplience, Shopify and Oracle beneficial; HTML coding and Photoshop knowledge.
• Good understanding of media traffic and how media channels work together on a website.
• Understanding of the customer journey and how to build one.
• Good understanding of mobile and how to adapt campaigns and assets for mobile.
• Campaign management experience.
• Regular use of Google Analytics and other digital reporting tools; confidence manipulating data to assess campaign effectiveness, identify key insights and inform the evolution of digital campaigns.
• Figma skills for wireframing and mock-up creation, and building in a CMS.
• Basic Photoshop skills, including cropping and resizing.
• Project management skills and ability to work to deadlines.
• Knowledge of SEO practices.
• Experience working with development teams, including testing with technical teams.

Skills

Benefits

25 days of annual leave plus bank holidays, with the option to buy or sell leave; a pension with a minimum 4% employee contribution and 11% company contribution; company-funded core Private Medical Insurance through Bupa, with options to upgrade or extend cover; a 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network and other wellbeing resources; flexible benefits including holiday trading, travel insurance, dental cover, critical illness protection and retail vouchers; opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE; employee discounts and onsite benefits where available, such as gym and restaurant facilities. Benefits are subject to scheme terms and eligibility.

Culture

De Beers’ workplace culture combines the technical expertise of the diamond industry with the craftsmanship and client focus of luxury jewellery, bringing together diverse disciplines across an international business. Its professional environment emphasises collaboration, safety and responsible sourcing, with a shared commitment to protecting the integrity of natural diamonds from origin to finished creation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.