De Beers CRM Executive

About De Beers

Founded in 1888, De Beers is a leading international diamond group whose expertise spans diamond discovery, sourcing, grading and luxury jewellery. With deep roots in southern Africa and a global presence, the group brings together scientific knowledge, technical precision and creative craftsmanship. As an employer, De Beers offers career paths across mining, engineering, gemmology, jewellery design, retail and corporate functions. Its multidisciplinary environment connects the origins of natural diamonds with their transformation into exceptional creations. Professionals join a business where heritage meets innovation, and where provenance, responsible practices and evolving consumer expectations are central to the future of the diamond industry.

Role & Responsibilities

• Own end-to-end CRM campaign delivery, managing the EDM calendar and execution from brief to deployment.
• Coordinate with copywriting, translation and marketing teams to ensure communications reflect the brand’s tone of voice and visual standards.
• Track competitor CRM activity and maintain awareness of industry best practice.
• Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics.
• Support the planning and delivery of client lifecycle journeys across key touchpoints.
• Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation.
• Prepare and present weekly CRM updates, including performance reporting, to key stakeholders.
• Champion CRM database hygiene, supporting data accuracy, segmentation quality and overall data health.
• Support UAT testing and ongoing CRM platform enhancements.
• Deliver regular and ad hoc reporting on client KPIs, campaign performance and CRM activity.
• Translate complex data into clear, actionable insights for commercial decision-making.
• Develop a strong understanding of client data, identifying patterns, trends and opportunities.
• Evaluate campaign performance and client journeys, recommending optimisation actions.
• Partner with IT and data teams to enhance reporting frameworks, dashboards and analytics capability.
• Take accountability for deliverables and deadlines, anticipate needs, resolve problems proactively and focus on strong client and commercial outcomes.
• Use data and insight to provide clear, structured, actionable recommendations and support confident decision-making across teams.
• Build relationships across Commercial and Marketing teams, share information openly, work transparently and bring people together to deliver strong results for partners.
• Contribute to a high-performing team by supporting colleagues, sharing knowledge, driving consistent execution, celebrating collective achievements and approaching challenges with a solutions-focused mindset.
• Seek opportunities to simplify, improve and innovate, finding smarter ways of working and bringing ideas that strengthen the client experience.

Qualifications

• Proven experience in CRM, marketing or data analysis roles.
• Experience in luxury or premium environments is required.
• Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
• Strong analytical capability to interpret data and generate meaningful insights.
• Advanced Excel skills; experience with Power BI or similar tools is advantageous.
• High attention to detail, with strong organisational and planning skills.
• Clear, confident communication skills, including stakeholder presentations.
• Understanding of luxury client experience and expectations.
• Commercially minded, data-driven approach to decision-making.
• Collaborative, curious and proactive mindset.

Skills

Experience

Proven experience in CRM, marketing or data analysis roles; experience in luxury or premium environments is required.

Benefits

27 days’ annual leave plus bank holidays, with the option to buy or sell leave; pension with a minimum 4% employee contribution and 11% company contribution; company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover; 24/7 confidential Employee Assistance Programme; access to a Mental Health First Aider network and wellbeing resources; flexible benefits platform with options including holiday trading, travel insurance, dental cover, critical illness protection and retail vouchers; opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE; employee discounts and staff discount options; onsite benefits where available, such as gym and restaurant facilities. Benefits are subject to scheme terms and eligibility.

Culture

De Beers’ workplace culture combines the technical expertise of the diamond industry with the craftsmanship and client focus of luxury jewellery, bringing together diverse disciplines across an international business. Its professional environment emphasises collaboration, safety and responsible sourcing, with a shared commitment to protecting the integrity of natural diamonds from origin to finished creation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.