De Beers Assistant Store Manager
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Sept 30, 2026
About De Beers
Founded in 1888, De Beers is a leading international diamond group whose expertise spans diamond discovery, sourcing, grading and luxury jewellery. With deep roots in southern Africa and a global presence, the group brings together scientific knowledge, technical precision and creative craftsmanship. As an employer, De Beers offers career paths across mining, engineering, gemmology, jewellery design, retail and corporate functions. Its multidisciplinary environment connects the origins of natural diamonds with their transformation into exceptional creations. Professionals join a business where heritage meets innovation, and where provenance, responsible practices and evolving consumer expectations are central to the future of the diamond industry.
De Beers London seeks Assistant Store Manager for flagship London store. Lead sales, staff, and operations in luxury jewellery retail.
Role & Responsibilities
- Support the Store Director in leading sales efforts and developing strategies to increase revenue across product categories and customer segments
- Lead staff hiring, training, motivation, and development programs to achieve sales targets and maintain exceptional customer service standards
- Conduct daily, weekly, and monthly KPI analysis and translate insights into targeted, actionable business plans
- Manage inventory levels, optimize stock mix, and maintain merchandise presentation standards aligned with brand excellence
- Oversee store operations, control costs, and ensure compliance with company policies and procedures
- Prepare detailed sales reports and contribute to business reviews with insights and recommendations for operational efficiency
- Maintain visual merchandising standards and ensure store displays reflect the brand's spirit of excellence
- Act as a brand ambassador, network within the local community, cultivate new clientele, and maintain awareness of competitive trading environment
- Handle complex client issues whilst ensuring team capability to deliver premium customer experiences
- Lead in-store marketing and promotional activities adapted to the local trading environment
Qualifications
- Fluent in local language and spoken and written English; additional languages such as Chinese, Arabic, or Russian preferred
- Strong knowledge of luxury jewellery retail industry with demonstrated interest in the jewellery sector
- Proven track record of delivering sales results in a retail store environment; flagship store experience highly valued
- Proactive leader with initiative and ability to drive meaningful commercial impact
- Effective communicator capable of setting clear expectations and inspiring team confidence
- Innovative thinker who challenges conventions and pursues new possibilities for customer engagement
- Strong business and commercial acumen with entrepreneurial spirit and analytical capability
- Proficient in Microsoft Office suite (Excel, Word, PowerPoint), POS systems, and digital presentation tools
- Demonstrated diplomatic skills, attention to detail, results orientation, and empathy for luxury brand values
Skills
Experience
Mid to senior-level retail management experience in a luxury retail environment, with demonstrated success in leading store operations, driving sales growth, and managing high-performing teams. Flagship store experience is advantageous. Proven ability to build and maintain VIP client relationships and deliver results in a prestige jewellery retail context.
Education
No specific educational qualification explicitly required; however, background in business administration, retail management, or related discipline would be beneficial.
Workplace
This position is based in London, England, UK.
Benefits
Staff discount, Your Choice membership discounts, employee share schemes, flexible benefits package, great working environment.
Culture
De Beers’ workplace culture combines the technical expertise of the diamond industry with the craftsmanship and client focus of luxury jewellery, bringing together diverse disciplines across an international business. Its professional environment emphasises collaboration, safety and responsible sourcing, with a shared commitment to protecting the integrity of natural diamonds from origin to finished creation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like De Beers, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Manager, Retail», «Deputy Store Manager», «Senior Sales Manager», «Store Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.