Coach Senior Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

The Senior Sales Associate supports Coach store sales, productivity and service goals, meets personal targets, delivers exceptional customer service and contributes to team performance. The role requires a flexible schedule, including nights, weekends, public holidays, peak seasons and high-traffic retail days; the full-time equivalent base salary is £31,200–£33,000 per year.

Role & Responsibilities

• Contribute to store sales, productivity and service goals through Coach selling skills and service standards.
• Meet personal sales and productivity goals while delivering service that meets or exceeds expectations.
• Represent Coach as a brand ambassador and consistently exceed customers’ needs.
• Understand how individual productivity affects store performance.
• Model sales behaviours from company training, including omnichannel sales and virtual selling services.
• Maintain high energy on the sales floor and consistently achieve sales goals.
• Serve multiple customers simultaneously, anticipating and meeting their needs.
• Serve customers in accordance with Coach Experience standards.
• Contribute as a team member and encourage colleagues to meet and exceed performance standards.
• Help build a team culture where everyone can be themselves and feel seen and heard.
• Champion company initiatives, support management decisions, and take ownership of outstanding customer service.
• Demonstrate professional ethics.

Qualifications

• Previous management experience in a luxury retail service environment is preferable; a combination of education and experience will be considered.
• Current knowledge of fashion trends and marketplace competition.
• Experience operating POS systems; basic computer proficiency, including iPad, laptop and Mobile POS; ability to use a walkie-talkie and read price/release sheets.
• Effective oral and written communication with customers and team members.
• Ability to manoeuvre around the sales floor and meet moderate stockroom lifting and store-climbing requirements.
• Flexibility to work nights, weekends, public holidays, peak busy seasons and high-traffic retail days to meet business needs.
• Willingness to learn live-stream shopping techniques, introduce products, demonstrate features and benefits, and make short videos on camera with the social selling team.
• Knowledge of social media and a keen understanding of trends across social media platforms.
• Ability to engage customers in signing up for brand marketing and clienteling communications to drive repeat purchases and loyalty.
• Ability to work in a fast-paced environment.
• Strong English language proficiency.

Skills

Workplace

Compensation

The base compensation for this position ranges from GBP 31,200 to GBP 33,000 per annum.

Benefits

Inclusive, innovative and fun working environment; internal mobility and career progression; one paid volunteering day per year and opportunities to volunteer with global projects; learning and development through the Ambassador Programme; regular social events; Equity, Inclusion and Diversity initiatives, including employee resource groups and regional inclusion councils; employee discount; incentive programme.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.