Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

The Sales Associate represents Coach on the sales floor, delivering personalized styling and service, building client relationships, achieving sales KPIs and supporting omni-channel selling and store operations. The role requires at least one year of sales experience, strong English proficiency and schedule flexibility, including nights, weekends and public holidays. Full-time position with an annual base pay range of £30,160–£32,000.

Role & Responsibilities

• Represent Coach as a brand ambassador and follow the Coach Guide to Style and service standards.
• Build lasting client relationships through personalized styling, product expertise and fashion advice.
• Drive sales through cross-selling, upselling and tailored recommendations.
• Use mobile POS, clienteling tools and social selling platforms, including short-form video, to capture client data and encourage repeat purchases.
• Develop and execute personal sales plans and meet or exceed individual and team KPIs.
• Source new customers, maintain relationships and follow up to close sales.
• Maintain energy on the sales floor, manage multiple customers and adapt selling techniques to business needs.
• Complete daily operational tasks, including cash wrap, inventory processing, replenishment and visual merchandising, while maintaining service standards.
• Keep the sales floor and stockroom clean, organized and stocked; follow retail policies, POS procedures and asset protection procedures.
• Process purchases, returns, exchanges and online pickups efficiently.
• Support inventory cycles by receiving shipments, stocking shelves and managing product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment and encourage team performance.
• Participate in brand initiatives, training programmes and inclusion activities.
• Welcome feedback, adapt behaviour and maintain a calm, professional demeanour.

Qualifications

• At least 1 year of sales experience; luxury retail experience is preferred. Knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience operating POS systems; basic computer proficiency with iPad, laptop and Mobile POS; walkie-talkie use; ability to read price and release sheets.
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Preferred: luxury retail background, social media savvy, experience with live-stream shopping or video demonstrations, clienteling and data acquisition skills.
• Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season and high-traffic retail days, including public holidays.

Skills

Experience

At least 1 year of sales experience; luxury retail experience preferred.

Education

A combination of education and experience will be considered.

Workplace

Compensation

The base compensation for this position ranges from GBP 30,160 to GBP 32,000 per annum.

Benefits

Inclusive, innovative and fun working environment; internal mobility and career progression; one paid volunteering day per year and opportunities to volunteer with global projects; learning and development opportunities through the Ambassador Programme; regular social events; Equity, Inclusion & Diversity initiatives, including employee resource groups and regional inclusion councils; employee discount; incentive programme.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.