Coach Retail Sales Associate
- Address
- 200-206 Regent Street, London W1B 5BN View map
- Employment
- Temporary
- Seniority
- Entry-Level
- Compensation
- £30,160–32,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- 8, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
The Sales Associate represents Coach on the sales floor, delivers personalised styling and product advice, builds client relationships and drives sales through omnichannel selling. The role also supports store operations, inventory and team performance; it is temporary and full-time, with a flexible schedule including nights, weekends and public holidays. The full-time equivalent base pay range is £30,160–£32,000.
Role & Responsibilities
- Represent Coach as a brand ambassador and adhere to the Coach Guide to Style and service standards.
- Build lasting client relationships through personalised styling, product expertise and fashion advice.
- Drive sales through cross-selling, upselling and tailored recommendations.
- Use mobile POS, clienteling tools and social selling platforms, including short-form video, to capture client data and encourage repeat purchases.
- Develop and execute personal sales plans; meet or exceed individual and team KPIs.
- Source new customers, maintain relationships and follow up to close sales.
- Maintain high energy on the sales floor, manage multiple customers and adapt selling techniques to business needs.
- Complete daily operational tasks, including cash wrap, inventory processing, replenishment and visual merchandising, while maintaining service standards.
- Keep the sales floor and stockroom clean, organised and stocked; follow retail policies, POS procedures and asset protection procedures.
- Process purchases, returns, exchanges and online pickups efficiently.
- Support inventory cycles by receiving shipments, stocking shelves and managing product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust-based environment and encourage team performance.
- Participate in brand initiatives, training programmes and inclusion activities.
- Welcome feedback, adapt behaviours and maintain a calm, professional demeanour.
Qualifications
- At least 1 year of sales experience; luxury retail experience is preferred.
- Knowledge of fashion trends and competitors.
- A combination of education and experience will be considered.
- Experience operating POS systems; basic computer proficiency, including iPad, laptop and Mobile POS; walkie-talkie use; and the ability to read price/release sheets.
- Strong English proficiency.
- Luxury retail background, social media savvy, experience with live-stream shopping or video demos, and clienteling and data acquisition skills are preferred.
- Ability to work in a fast-paced environment.
- Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days and public holidays.
Skills
Experience
At least 1 year of sales experience; luxury retail experience preferred.
Workplace
This position is based in London, England, UK.
Compensation
The base compensation for this position ranges from GBP 30,160 to GBP 32,000 per annum.
Benefits
Inclusive, innovative and fun working environment; internal mobility and career progression; one paid volunteering day per year and opportunities to volunteer with global projects; learning and development opportunities through the Ambassador Programme; regular social events; equity, inclusion and diversity initiatives, including employee resource groups and regional inclusion councils; employee discount; incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Sales Advisor», «Client Advisor», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.