Coach Assistant Store Manager
- Compensation
- £32,000–37,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sept 8, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Assistant Store Manager in Cannock, UK. £32,000–£37,000 annually. Lead sales, operations, and team development at a luxury fashion outlet.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
- Create an inclusive, high-energy store environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
- Recruit, onboard, and develop team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
- Support virtual shopping, clienteling, and customer data acquisition initiatives; leverage social media trends to enhance the customer experience
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Partner with district and corporate leadership to interpret market trends, shape store strategies, and drive cross-functional projects
Qualifications
- Minimum one year of leadership experience in retail or service industries; luxury or fashion background preferred
- Strong customer focus and demonstrated ability to thrive in a fast-paced retail environment
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies
- Strong English language proficiency
Skills
Experience
Minimum one year of leadership experience in retail or service industries. Experience in a luxury or fashion retail environment is preferred. A combination of equivalent education and professional experience will be considered.
Education
Not specified; a combination of education and professional experience will be considered.
Workplace
This position is based in Cannock, England, UK, within easy reach of Birmingham.
Compensation
The base compensation for this position ranges from GBP 32,000 to GBP 37,000 per annum.
Benefits
Inclusive and innovative working environment, internal mobility and career progression opportunities, one paid volunteering day per year with opportunities to volunteer on global projects, learning and development opportunities through the Ambassador Programme, regular social events, Equity, Inclusion and Diversity initiatives including employee resource groups and regional inclusion councils, attractive employee discount, compelling incentive programme
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Store Manager», «Store Manager - Assistant», «Management Associate», «Retail Operations Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.