Coach Assistant Store Manager

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
• Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
• Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
• Support virtual shopping, clienteling, and customer data acquisition initiatives; leverage social media trends to enhance the customer experience
• Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
• Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects

Qualifications

• Minimum 1 year of leadership experience in retail or service industries; luxury or fashion background preferred
• Strong customer focus and ability to thrive in a fast-paced environment
• Proven ability to inspire and motivate teams to exceed performance standards
• Excellent communication, problem-solving, and conflict resolution skills
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies
• Demonstrated competencies in courage, creativity, customer focus, dealing with ambiguity, drive for results, interpersonal savvy, and learning on the fly

Skills

Experience

Minimum 1 year of leadership experience in retail or service industries. A combination of relevant education and professional experience will be considered; luxury or fashion retail background is preferred.

Education

Not specified; a combination of education and relevant retail or service industry experience will be considered.

Workplace

Compensation

The base compensation for this position ranges from GBP 32,000 to GBP 37,000 per annum.

Benefits

Inclusive and innovative working environment; internal mobility and career progression; 1 paid volunteering day per year with opportunities to volunteer on global projects; learning and development opportunities with the Ambassador Programme; regular social events; equity, inclusion, and diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.