- Employment
- Full-time
- Seniority
- Supervisor
- Compensation
- £32,000–37,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 3, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
The Assistant Store Manager partners with the Store Manager to drive sales performance, operational excellence and team development at the Coach Ashford Outlet. The role leads by example on the sales floor, delivers Coach service standards and supports omni-channel engagement, clienteling and store operations. Full-time; base pay is £32,000–£37,000 annually, with actual compensation determined by objective, job-related criteria.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning and implementing category initiatives; monitor KPIs and adjust strategies as needed.
- Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
- Recruit, onboard and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with the brand vision.
- Support virtual shopping, clienteling and customer data acquisition; leverage social media trends to enhance the customer experience.
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention and visual merchandising standards; maintain store safety and vendor relationships.
- Partner with leadership to interpret market trends, shape store strategies and share insights with district and corporate teams to drive cross-functional projects.
Qualifications
- At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred. A combination of education and experience will be considered.
- Strong customer focus and ability to thrive in a fast-paced environment.
- Proven ability to inspire and motivate teams to exceed performance standards.
- Excellent communication, problem-solving and conflict-resolution skills.
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
- Ability to work in a fast-paced environment.
- Strong English language proficiency.
- Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season and high-traffic retail days, including public holidays.
Skills
Experience
At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred.
Workplace
This position is based in Ashford, England, UK, within easy reach of London.
Explore jobs in England or in the UK.
Compensation
The base compensation for this position ranges from GBP 32,000 to GBP 37,000 per annum.
Benefits
Inclusive, innovative and fun working environment; internal mobility and career progression; one paid volunteering day per year and opportunities to volunteer with global projects; learning and development opportunities through the Ambassador Programme; regular social events; employee resource groups and regional inclusion councils; employee discount; incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Manager», «Assistant Boutique Manager», «Assistant Shop Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.