Boucheron Sales Associate

London England UK

Location
London England UK
Employment
Full-time
Seniority
Entry-Level
Industry
High Jewelry
Posted
Nov 6, 2026

About Boucheron

Founded in Paris in 1858 by Frédéric Boucheron, Boucheron is one of the great historic Maisons of Place Vendôme, renowned for its audacious high jewelry, exceptional craftsmanship, and free-spirited creativity. As an employer, the Maison offers a refined and dynamic environment where heritage and innovation meet, inviting talents to contribute to a culture of excellence, precision, and artistic daring. Within the Kering group, Boucheron supports professional development, collaboration, and international perspectives while preserving the intimacy and distinctive identity of a pioneering jeweler. Its teams help shape creations and client experiences that embody elegance, emotion, and contemporary luxury.

Boucheron is seeking a Sales Associate for its Selfridges boutique in London to drive jewelry sales, develop client relationships and support excellent boutique operations. The role combines personalized selling, CRM-led clienteling, business development and upholding the Maison’s service standards.

Role & Responsibilities

  • Drive sales through personalized service, identifying clients’ needs and recommending suitable jewelry.
  • Present Boucheron collections using in-depth product knowledge, communicating the Maison’s heritage, craftsmanship and distinctive value proposition.
  • Meet and exceed sales targets through upselling, cross-selling, product demonstrations and teamwork.
  • Record sales transactions accurately and follow company policies and procedures.
  • Represent Boucheron as an ambassador and adhere to the Maison’s selling ceremony.
  • Build lasting client relationships through attentive service, follow-up communications and tailored experiences.
  • Proactively contact existing clients to understand their preferences, upcoming events and special occasions, and anticipate their needs.
  • Use CRM tools to track client interactions, preferences and buying patterns and support targeted outreach and relationship management.
  • Identify and pursue business development opportunities to grow the business, broaden the boutique’s clientele and enhance its market visibility.
  • Support the boutique’s smooth, efficient daily operation while maintaining high standards of client experience, presentation, security and compliance.
  • Support operational and administrative activities, including stock management and CRM accuracy, in line with Maison policies and procedures.
  • Contribute to a collaborative team environment by supporting boutique initiatives, events, knowledge sharing and collective objectives.
  • Consistently embody the Maison’s values, Retail Excellence standards, selling ceremony and service expectations.

Qualifications

  • Proven experience in luxury retail sales, ideally in fine jewelry or high-end fashion.
  • Demonstrated sales expertise and a consistent record of achieving and exceeding sales targets.
  • Strong interpersonal skills and the ability to build trust and lasting relationships with clients from diverse backgrounds.
  • Excellent verbal and written communication skills, with the ability to tell stories and convey brand heritage.
  • Proficiency in CRM systems, strong clienteling skills and a personalized approach to client engagement.
  • A committed, results-driven and collaborative approach, with flexibility to thrive in a fast-paced, dynamic environment.
  • High standards of professionalism, integrity and discretion.
  • An enthusiastic, positive and proactive attitude.
  • Adaptability and commitment to continuous learning and development.
  • Proficiency in additional languages is an advantage.

Skills

CRM systems Clienteling Upselling Cross-selling Product demonstrations Sales transaction recording Stock management Client relationship management Storytelling

Workplace

The successful candidate will be located in London, England, UK.

The setting England

Explore jobs in England or in the UK.

Culture

Boucheron fosters a workplace culture rooted in creative audacity, exceptional craftsmanship, and the pioneering spirit that has defined the Maison since 1858. Employees are encouraged to combine heritage with innovation in a collaborative, refined environment where individuality, excellence, and a deep passion for high jewelry are valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Boucheron

Boucheron Sales Associate

London, UK

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