Bobbi Brown Counter Lead

About Bobbi Brown

Founded in 1991 by renowned makeup artist Bobbi Brown, the brand has become a global prestige beauty house celebrated for effortless artistry, skin-focused innovation, and a philosophy that empowers individuals to look and feel like themselves. As an employer, Bobbi Brown offers a dynamic environment within The Estée Lauder Companies, where creativity, product expertise, client service, and education are highly valued. Its teams span retail, artistry, marketing, digital, product development, and corporate functions, united by a commitment to authenticity, inclusivity, and modern beauty. The brand attracts professionals who are passionate about craftsmanship, confidence, and meaningful consumer experiences.

Bobbi Brown is seeking a Counter Lead at Boots in Swansea to drive sales, deliver exceptional consumer service and oversee counter operations, commercial performance and retail standards. The role is part-time at 22.5 hours.

Role & Responsibilities

• Support Bobbi Brown in driving sales turnover and market share through a consistently consumer-focused approach.
• Represent a credible and professional brand image to internal and external consumers.
• Maximise sales through selling, excellent service and strong retail standards.
• Contribute to operational efficiency by following store, brand and company procedures and guidelines.
• Understand daily and weekly targets, and maintain awareness of additional sales channels, including events, omnichannel and digital channels.
• Stay informed about competitor activity and missed sales opportunities.
• Use social media effectively to drive the business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan.
• Plan and implement local marketing and events initiatives aligned with retailer activity.
• Continuously improve service levels, foster a zero-consumer-complaints mindset and create a surprise-and-delight culture.
• Act as a brand ambassador, bringing brand values to life.
• Manage refunds and complaints in line with company guidelines and reach mutually satisfactory conclusions, consulting the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver consumer recruitment and retention strategies to grow a loyal consumer base.
• Maintain current product knowledge to deliver an industry-leading experience and meet consumer needs.
• Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing; review retail standards daily.
• Ensure deliveries, stock movements and associated administration are completed within company timeframes.
• Complete auditable processes and administration in line with company guidelines, taking corrective action in areas of risk.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by correctly implementing and following company security policies and procedures.
• Maintain a safe working environment for consumers and adhere to company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activities achieve at least an 'Acceptable' overall audit grading.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in line with company guidelines.
• Identify trends and suggest ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive personal development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment.

Workplace

Culture

Bobbi Brown fosters an inclusive, artistry-led culture rooted in confidence, authenticity, and the belief that beauty should enhance individuality. As an employer, the brand values education, collaboration, and entrepreneurial energy, empowering teams to deliver approachable luxury and meaningful customer experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.