Bobbi Brown Content and Owned Channel Assistant Manager

About Bobbi Brown

Founded in 1991 by renowned makeup artist Bobbi Brown, the brand has become a global prestige beauty house celebrated for effortless artistry, skin-focused innovation, and a philosophy that empowers individuals to look and feel like themselves. As an employer, Bobbi Brown offers a dynamic environment within The Estée Lauder Companies, where creativity, product expertise, client service, and education are highly valued. Its teams span retail, artistry, marketing, digital, product development, and corporate functions, united by a commitment to authenticity, inclusivity, and modern beauty. The brand attracts professionals who are passionate about craftsmanship, confidence, and meaningful consumer experiences.

Role & Responsibilities

• Support the implementation of owned media and content strategies aligned with brand objectives and campaign priorities.
• Plan and deploy content across owned social and digital channels; manage editorial calendars and scheduling.
• Ensure content meets brand guidelines, tone of voice and visual standards, and create high-quality social-first content for campaign moments or evergreen use when required.
• Coordinate content creation projects with internal teams, agencies and external partners; support content asset briefing, review and approval.
• Partner with marketing, trade, online, CRM, paid media and consumer engagement teams to meet content needs across the 360-degree consumer journey through integrated storytelling.
• Adapt content across platforms and formats, and support campaign amplification through content deployment and execution.
• Develop creative briefs for internal teams, creators, PRO artists and agency partners, translating brand priorities into compelling ideas with a strong visual aesthetic.
• Support day-to-day management of owned social media channels and content platforms; monitor content performance and audience engagement metrics.
• Assist with reporting, campaign tracking and performance analysis; identify opportunities to improve content effectiveness and engagement, including potential new platforms.
• Collaborate with Consumer Engagement, Influencer & PR, Marketing, Trade, CRM and Paid Media teams on integrated campaign execution; coordinate influencer and creator content integration where relevant.
• Support alignment between global content direction and local market requirements, and build effective relationships with internal stakeholders and external partners.
• Manage content workflows, timelines and approvals; maintain content libraries, asset management systems and publishing schedules.
• Support governance across owned channels to ensure consistency and compliance, and stay informed about platform developments, content trends and emerging opportunities.

Qualifications

• Experience in content marketing, social media, digital marketing or communications.
• Strong understanding of social platforms, content formats and digital consumer behaviours.
• Experience across TikTok and Meta platforms, with a strong understanding of social-first storytelling.
• Experience supporting content creation, content planning or channel management.
• Confident creating social-first content directly, including short-form video, trend-led assets and reactive content aligned with brand guidelines.
• Strong organisational and project management skills.
• Excellent communication and stakeholder management capability.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and operational discipline.
• Analytical mindset and ability to interpret content performance metrics.
• Experience working with creative teams, agencies or external partners.
• Experience in luxury, beauty, fashion or premium consumer brands preferred.

Skills

Experience

Experience in content marketing, social media, digital marketing or communications; experience across TikTok and Meta platforms; experience supporting content creation, content planning or channel management; experience working with creative teams, agencies or external partners. Luxury, beauty, fashion or premium consumer brand experience preferred.

Benefits

One day working from home; 25 days' annual leave excluding bank holidays; one additional annual leave day for a birthday; holiday purchase opportunity; bonus opportunity; remote work abroad for up to 18 days per calendar year; Summer Fridays; generous staff discount; mental health wellbeing initiatives; benefits platform with exclusive discounts and offers; employee resource groups; LinkedIn Learning.

Culture

Bobbi Brown fosters an inclusive, artistry-led culture rooted in confidence, authenticity, and the belief that beauty should enhance individuality. As an employer, the brand values education, collaboration, and entrepreneurial energy, empowering teams to deliver approachable luxury and meaningful customer experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.